During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
- Customer data will be fully refreshed every night via Import File Activity from the customer's data warehouse.
- Contact records will be augmented by relational data tables via Contact Builder.
- Customer ID will be used as the unique identifier for each contact.
- The customer data file will contain 5 M records with 40+ attributes.
- One attribute will house HTML code, 1000 characters max, that will be used to populate Account access content areas in emails.
- A Customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

Question

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:

- Customer data will be fully refreshed every night via Import File Activity from the customer's data warehouse.
- Contact records will be augmented by relational data tables via Contact Builder.
- Customer ID will be used as the unique identifier for each contact.
- The customer data file will contain 5 M records with 40+ attributes.
- One attribute will house HTML code, 1000 characters max, that will be used to populate Account access content areas in emails.
- A Customer ID will be used as the unique identifier for each contact.

Which statement differentiates the use of data extensions over lists?

anonymous · Accepted Answer

Correct Solution - a

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